Figure-Out What Needs to be Improved

The whole purpose of the Measure phase of DMAIC is figuring out exactly what to improve. As we learnt in the previous chapters, it’s easy to say you need to “improve customer satisfaction” or “increase capacity at factory A.” But, without knowing what is impacting customer satisfaction, there is no way you can take steps to improve it.

The key deliverables for the Measure phase are a clearly